Welcome "It" Readers!

Admit it: there's something about those two little letters that is undeniably intriguing.

The pursuit of the "it" factor has plagued fashionistas, culture junkies, marketing mavens and everyday, ordinary consumers long before the "it" bag became a Vogue institution.

Trying to define the undefinable "it" is impossible - it's that certain quality that makes a person, product, style, song or trend unmistakeably cool.

In this blog, I'll offer my own humble musings on the ever-elusive "it" factor - in style, beauty, music, culture, and anything making headlines. What is it about these "it" topics that allures us, and why are we so captivated by cool? What does this say about us and the culture we live in? And what, exactly, is the "it" colour for 2010? For my thoughts on these questions, frivolous and profound, keep reading.

This blog is for the "it" girl or guy in all of us...